Niemann-Pick UK (NPUK) is a charitable organisation dedicated to improving the lives of individuals affected by Niemann-Pick diseases.
These rare, inherited lysosomal storage disorders impact both children and adults. NPUK offers practical and emotional support, disseminates vital information, and advocates for greater awareness, all with the ultimate goal of advancing research and potential therapies.
The Brief: Capturing Authenticity and Connection
NPUK approached me to capture natural, authentic photographs of families they support for their new website and marketing materials. The goal was not only to tell the unique stories of these families but also to illustrate their enduring relationships with the charity—some spanning many years.
Behind the Scenes: Bringing Families Together at Roundhay Park in Leeds
To facilitate the shoot, NPUK arranged to bring a number of families together for a day at Roundhay Park in Leeds. We were keen to capture individuals and their families to support ongoing case studies as well as images of families together with NPUK staff for a wider bank of people-focussed imagery.
We were blessed with a beautiful, crisp day and the autumn colours were at their best so we had the perfect setting to shoot. The relaxed, natural environment helped families feel at ease, resulting in genuine, heartfelt moments.
Delivering Coherent, People-Focused Photography
The final images form a cohesive and consistent collection, reflecting NPUK’s commitment to supporting families. These photographs will play a pivotal role in the charity’s upcoming website redesign, which emphasises individual stories and human connections.
As with all my projects, my focus was on authenticity. By fostering a relaxed atmosphere, I aimed to capture the true essence of each subject, creating images that tell their stories with honesty and compassion.
“We’ve had (and are still having) an amazing experience working with Simon. Honestly, Simon is one of those rare people who just gets it. He captured exactly what we were looking for – every shot felt natural, professional and spot on for our brand. He made the whole process super easy and even enjoyable (which isn’t always the case when you’re in front of a camera!).”
John Lee Taggart, Head of Communications – Niemann-Pick UK (NPUK)
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To discuss a photography brief please get in touch to talk through your requirements. I’d love to work with you!
