Simon Wiffen
Photography

Gritty, Urban Branding Photography on the Streets of Leeds

I had a great time recently shooting a range of gritty, urban branding photography against the graffiti on the streets of Leeds.

Andrew got in touch looking for a range of portrait and lifestyle images to help launch his new videography business Dutch Angle Pictures. Andrew specialises in shooting music videos and I was briefed with shooting images that were urban, concrete and a little edgy.

Edgy urban branding photography in front of a bright graffiti wall. Leeds, UK
We started our shoot against this wonderful wall of bright graffiti on a Leeds back street

Urban Branding Photography Playing with Angles, Geometric Patterns, Light and Shade

We met up in Leeds city centre and had a fantastic time creating a range of bold portraits and lifestyle images. The great thing about urban branding photography is it gives you the opportunity to play with a more edgy look. I worked on combining brick, concrete, graffiti and street art with harsh angles, light and shade to create a range of visually striking images.

Edgy urban photography black and white portrait with geometric street art under a bridge in Leeds, UK.
This bridge caught my eye immediately. I loved the interplay of light and shade combined with the bold patterns
Portrait of a videographer in front of bold, geometric street art - Leeds, UK
I placed Andrew on the intersection of the pattern of this wall to bring him into the pattern itself, while allowing plenty of scope for editorial copy

Creating Images That Support Your Brand

The resulting images really complement the style of videos he produces and gave him a really strong, coherent visual brand to launch his company with. I even threw in a few dutch angle portraits – it doesn’t get more on brand then that!

“The experience was fantastic from start to finish. The initial email communication was great where Simon zoned in on exactly what I wanted the photos to say to my customers. The shoot was fun, effortless and very efficient and I got back plenty of high quality images that will make my new site really pop!”

Andrew – Dutch Angle Pictures
Edgy black and white portrait with geometric street art under a bridge in Leeds, UK.

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About me

About me

I'm Simon Wiffen, an award-winning photographer, husband, dog owner, record collector and dad of three.

For image usage enquiries or to discuss a photography brief please give me a call or drop me an email and I’d be happy to talk through some ideas.

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