Simon Wiffen

Food & drink photography at new café bar Feed

Food photography: Roast carrots @ Feed, Pudsey

Feed is a new all day restaurant and bar in Pudsey, serving everything from coffee to cocktails owned by award-winning restauranteur Luke Downing and fronted by one of the city’s upcoming and most controversial chefs, Jonathan Hawthorne.

A couple of weeks ago I was invited down to a preview evening  to shoot some food photography for their fantastic dishes ahead of their big launch party. Whilst the menu changes all the time the preview menu had some amazing looking dishes (Cheeseburger spring rolls anyone?). I have to say, the food looked absolutely stunning so it was a pleasure to shoot.

The team down there are great so if you’re looking for something a bit special you should check them out. I’m looking forward to seeing what else Jono brings to the table.

If you’re in the food and drink industry and are looking for food and drink photography that lets your products shine then contact me for a quote. I’d love to help.

What inspires you to shoot?

Photography of child playing

I love to shoot all kinds of photography given the opportunity. Since I was a kid, back in my bedroom darkroom I’ve always been fascinated by the concept of capturing a moment in time in a fraction of a second. Since becoming a parent I’ve found my main inspiration to shoot has been to try and capture those moments that pass so quickly as well as I can.

Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.

– Ferris Beuller

I have a particular love for photos that can be seen as timeless – I love black and white. I love candid, natural shots that capture personality and specific moments that can so easily be forgotten as days, months, years fly by in the blink of an eye and your children are suddenly young adults.

A good case in point was a family camping trip last week. It’s very rare for us all to get together (we live at opposite ends of the country and in some cases in a different country altogether).  We have young children who don’t often see each other so it was a fantastic opportunity to let them get to play together. As a photographer it’s hard to let these occasions happen without trying to document it as best I can. As always, it’s a challenge to achieve that, whilst remaining present but I try my best.

So that’s my main photographic inspiration – to document and capture life and family as it grows and develops and to remember these moments because they don’t last long but are so precious.

What’s your photographic inspiration? Let me know in the comments or on Twitter – @SimonWiffen

Now live on Kickstarter: ’47 / A Life With Cystic Fibrosis’

Kickstarter page is now live. Pre-order the book now!

For the last 8 months I’ve been working on a personal photography project called ’47 / A Life With Cystic Fibrosis’ – a series of intimate portraits of people living with CF and offers an insight into their attitudes to life and their condition up to and beyond the median predicted survival rate of 47.

I’m hugely excited to announce that the Kickstarter campaign for the book is now live and as a backer you can pre-order an advance copy of the book as of today!

Each portrait is shot in the same style, with the same lighting and presented in black and white. Alongside each portrait is a short extract from our conversation during the shoot that offers an insight into the individual in the photograph.

Sample portraits from '47 / A Life With Cystic Fibrosis'

The choice to shoot all portraits in a consistent style is to remove distractions and focus on the individuals and their unique experience of living with CF.

I’ve spent over 8 months travelling around the UK visiting people living with CF, getting to know them and shooting their portraits and this book is the culmination of that experience. My hope is that this body of work will raise awareness not just of Cystic Fibrosis as a condition, but the real-life impact CF has on everyday life.

As a dad of a 2 year old who was diagnosed with CF at 3 weeks, this project is something I’m incredibly passionate about and I think the final product is a beautiful, powerful piece of work but I need your help to get the final book to print. I’ve just launched a Kickstarter campaign to fund the first run of the book and I’ve set up various rewards for those of you that pledge so there’s plenty of ways for you to help, even if you can only afford to donate a few pounds.

After this campaign I’m going to be donating £5 to the Cystic Fibrosis Trust for every book sold to support the incredible work they do both in terms of medical research but also offering support not just to CF patients but to their friends, families and colleagues. We’ve experienced first hand just how important their work is and it’s a cause very close to my heart.

How to back this project

Visit the Kickstarter page to find out more about the various ways you can support this project and help me get it to print:

Visit the Kickstarter page now

You can also follow the project on Facebook at

If you can help me reach my goal please give what you can. I can’t wait to share this project with you.

About me

About me

I'm Simon Wiffen, a photographer, web developer, husband, dog owner, record collector and dad of three.

For image usage enquiries or to discuss a photography brief please give me a call or drop me an email and I’d be happy to talk through some ideas.

Call: 07990 596293

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